Lindt's Easter Chocolate Sales Fall After Price Hike Lindt, a Swiss chocolatier, saw its Easter sales plummet 0. 9% after increasing prices by 11. 8%.
The price hike was intended to offset rising costs associated with cocoa production. However, the move appears to have backfired. The company's European sales took the biggest hit, dropping 2.
1%, while overall sales volume fell 7. 5%. Pre tax profit declined 1. 5%. This trend has significant implications for confectioners: raising prices may not be an effective solution to rising costs.