The World Cup's Ratings Bonanza: A Glimpse into America's Soccer Soul The recent World Cup final between Spain and Argentina drew 63 million viewers, shattering all time records for soccer in the United States.
This unprecedented viewership has sparked questions about American sports fandom: Is it a testament to growing international soccer popularity or a fleeting phenomenon? On one hand, the numbers are impressive.
The World Cup final surpassed every other record set during the tournament, including the previous high of 45. 99 million viewers for the U. S. Belgium match in the round of 16.