Water Companies in England and Wales Explore 'Surge Pricing' During Droughts The Ofwat regulator's proposal to allow water companies to raise bills during droughts is a recipe for disaster, not just for consumers but also for the idea of fairness and justice.
Under the guise of encouraging conservation and efficiency, the sector's watchdog wants to give water suppliers the green light to increase prices based on "water scarcity.
" This is little more than surge pricing by another name, where private companies are allowed to profit from their customers during times of hardship.